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Privacy Policy

Our Commitment to Your Privacy

When someone calls us, it's usually not on a good day. There's water in the basement. Smoke in the walls. A roof torn open after a storm. You're trusting us with access to your home, your business, and often your personal information during a stressful moment. We take that seriously.

This Privacy Policy explains how Apex Restoration & Mitigation Inc. collects, uses, protects, and shares your information when you interact with our website, call our office, or hire us for restoration services.

By using our website or services, you agree to the practices described here.

Information We Collect

We collect only what we need to serve you properly.

1. Information you provide directly

When you fill out a contact form, request emergency service, or speak with our team, we may collect:

  • Full name
  • Email address
  • Phone number
  • Property address
  • Insurance carrier and claim number
  • Photos or documentation related to damage
  • Any other information you choose to provide

If you move forward with services, we may also collect billing details and signed authorization forms.

2. Information collected automatically

When you visit our website, certain data may be collected automatically, including:

  • IP address
  • Browser type
  • Device type
  • Pages visited
  • Time spent on the site

This information helps us improve website performance and user experience.

3. Insurance & project documentation

Because we work closely with insurance carriers and adjusters, we may collect and generate documentation such as:

  • Moisture readings
  • Photo reports
  • Xactimate estimates
  • Invoices
  • Project notes
  • Warranty records

This documentation is used strictly for project execution, compliance, and insurance coordination.

How We Use Your Information

We use your information to:

  • Respond to emergency service requests
  • Provide inspections and estimates
  • Coordinate with insurance carriers and adjusters
  • Perform restoration and reconstruction services
  • Issue invoices and process payments
  • Provide warranty documentation
  • Improve our operations and customer experience
  • Comply with legal or regulatory requirements

We do not sell your personal information. Ever.

How We Share Information

We only share information when necessary to complete your project or comply with the law. This may include:

  • Insurance companies and adjusters
  • Third-party subcontractors working under Apex supervision
  • Equipment rental or specialty service providers
  • Payment processors
  • Legal authorities when required

All subcontractors and partners are expected to maintain professional confidentiality standards.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, misuse, or disclosure.

That includes secure storage of digital documentation, restricted internal access to client files, and structured documentation protocols.

No system is completely immune from risk, but we take practical and proactive steps to protect your data.

Cookies & Tracking Technologies

Our website may use cookies and similar technologies to:

  • Improve site functionality
  • Analyze traffic patterns
  • Support marketing efforts

You can disable cookies through your browser settings if you prefer.

Data Retention

We retain project documentation and related records for as long as necessary to:

  • Fulfill contractual obligations
  • Support warranty periods
  • Comply with insurance and legal requirements

Retention timelines may vary depending on project scope and regulatory guidelines.

Your Rights

Depending on your location, you may have the right to:

  • Request access to your personal information
  • Request correction of inaccurate information
  • Request deletion where legally permissible
  • Opt out of marketing communications

To make a request, contact us using the information below.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.

Children's Privacy

Our services are intended for property owners and businesses. We do not knowingly collect information from children under 13.

Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact:

Apex Restoration & Mitigation Inc.

Email: michael@apex-restoration.com

Phone: +1 (810) 355-4775

Service Area: Genesee County and surrounding areas

Our mission is restoring property and peace of mind. Protecting your information is part of that promise.